>TAG Heuer

We don't crack under pressure
TAGHeuer is very important in the history of watchmaking, and taking advantage of its constant active involvement in the world of sport it created the most accurate measuring instruments in the world and it became a leader in high precision timing. The desire to reach higher is proved in numerous partnerships including the three-times gold ball Cristiano Ronaldo, Cara Delevingne the beautiful model, the WTA tennis champion Maria Sharapova, the Formula 1 champions Jenson Button and Fernando Alonso, the world rally champion Sébastien Ogier and the Nissan Nismo team for the 24 Hours of Le Mans. The technical know-how of the brand was used very soon to the service of high precision timing. Long-standing collaborations with car races and top-level athletes, echo team work, courage and taste for the challenge. TAGHeuer goes beyond the traditions of the watch industry, remaining faithful to the anti-conformism typical of the brand and that it's got the most important ambassadors as Ayrton Senna and Steve McQueen.
The slogan "Don't crack under pressure" is more than just a statement: it's a way of seeing the world! Reviving this message it is a return to the origins, where everything began, to trace the path that has been followed since the beginning: the story of a constant reinvention.



www.tagheuer.com



A selection of TAGHEUER watches

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